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The article has been updated successfully.| If my contacts don't enter information for a custom field, what happens? |
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When you create your custom field, you can set up a default value for that custom field. For example: if you set up a custom field for First Name and then set the default value as 'Friend', those contacts who don't add their first name will be saved as 'Friend'. When you then create your email campaign and enter 'Dear %%First Name%%' then you will always have a name displayed in your email when you deploy it. In this case, you would have either: 'Dear Joe' or 'Dear Friend'. If you leave the default blank and send out an email with merge tags, that info would be blank in the email. |
