eConnect Email Help Center

The process in which a link is clicked in an email is rather easy. You encode a link in your HTML or link existing text and when the end user clicks that link, they are taken to the specific page that URL corresponds to.

However, there are some cases where that doesn't happen and the user is taken to an incorrect URL. It could be an incorrect link added by the developer (which you can fix with link labeling) or in some cases, the URL is too long and cuts off, aka truncates.

The URL used in a link is limited to 255 characters. If the URL is longer than that, it will cut off at the 255th character and the link will not function.

Note that if you are using any sort of website analytics or the Google Analytics integration available inside the application, doing this will add to the overall length of the address by adding Source, UTM, etc. This can push an otherwise short link over the character limit.

Also, using a link redirection system (ex. bit.ly) to shorten the link can cause link issues as you should not redirects of redirects. The best approach is to get the original link under the 255 character limit.