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The article has been updated successfully.| What is link labeling and how can I use it? |
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Link labeling allows the sender to do one of two things: - Create an internal tag (aka a label) for URLs included in a campaign. By doing this, the sender can better filter through click reports and evaluate campaigns without having to remember what long URLs were associated with what. - Change an incorrect link after a campaign has been deployed. In cases of active campaigns, this can be a source of embarrassment due to a simple testing mistake. Now with a few clicks, a link can be changed immediately if the need arises. How to label links - After a campaign is deployed, click Reports in the left-hand navigation, selecting the campaign you want to review. Note that link labeling is available for traditional campaigns, autoresponders, triggers and split tests. - Under the graph on the report, you'll see Clicks Details. In the dropdown menu next to it, click and select Link Labeling. - You will then see a header. Unique Links will always display the full URL, while Link Label will display the label you assign for that URL. Under Action, you'll see an icon where you can create/update a Link Label. - After clicking the icon, a modal window will pop up with the full URL and the option for you to create whatever internal label you choose. Click Save and that label will be saved. You can later go back and edit that label whenever you'd like. Note that once a label is created for a URL, that label will then become the default if you include it in future campaigns. How to change links - Follow the same procedure above. After clicking the Action icon, a modal window will pop up with the full URL and the existing label. You can simply change the URL and click Save. That new URL will be immediately changed upon further clicks of that link in an email. - Note that any reporting of the errant link will be transferred to the correct link. Other - If you have several links in an email that are the same and you'd like to know if placement is a benefit, you would need to make an adjustment in your code to include # in the URL. Example: I am including a link to www.CompanyX.com in the header and footer of the email. In the code of the email, I would change the link to www.CompanyX.com/#header and in the footer to to www.CompanyX.com/#footer. In the link labeling, I can then update the label to whatever I'd like. |
