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The article has been updated successfully.| What statistics do you track in reports? |
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Here is a quick snapshot of all the various metrics available in your campaign report immediately after mailing: - Opens: We track each time your email recipient opens (unique opens) and re-opens your email (total opens). - Clicks: We track every time your email recipient clicks a link inside your email (unique clicks), as well as every time they click that link again and again (total clicks). - Bounces: We classify bounced emails in two main categories - soft bounce and hard bounce. Both are displayed and tracked. - Unsubscribes: We track every time someone unsubscribes from your mailing list or campaign. - Shares: We track every time someone attempts to share a campaign with their social networks or uses the send-to-friend functionality. Note an email has to contain a social share tag in order for this functionality to be activated and for the click activity to be tracked. |
