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The article has been updated successfully.| What is a seed list and why would I need it? |
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A Seed List is a list of email addresses that will receive every email that goes through an account. Think of it as an email "Big Brother" if: - You're an agency that wants to keep tabs on the emails that go out of every sub account you oversee. - You just want to watch out for all email newsletters that go out through your account without you actually needing to be subscribed to each list. Why is this good? - Awareness. If something goes out of the system that violates your agreement with a client or has errors, you'll see it. Keep in mind that once something passes through the seed list, it's gone so any corrective measures would have to take place for sends going forward. - Opportunity. If you see emails that could use some work (bad HTML, poor subject lines, etc), being on a Seed List will give you the opportunity to perhaps assist others in better email marketing. What to keep in mind - You're going to get every email that goes out of your account, tests and real sends included. - If you have snippets or code that gets populated in the send process, you're going to see the raw information - not the finished product. - If a contact is on the list you send to, as well as the seed list, they will both get a copy of the email. The sending source, however, will be different as one will come from Seed List and the other will be from whatever record is associated with the list. - You can have an address on the Seed List that is unsubscribed on your other lists. They wouldn't appear in a database search, but they would remain on the seed list. How to add emails In the left navigation, select Seed List under Advanced. Then, just add addresses. Note if you're an Agency Admin, you can add emails for the Agency Account or have a Seed List for each sub-account by going to their individual account and following the same procedure. If you're a self-service user, you can do this yourself - no Admin needed. |
