| What categories of statistics do you track? |
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Here is a quick snapshot of all the various metrics avaiable in your campaign report immediately after mailing:
- Opens - We track each time your email recipient opens and re-opens your email. You will find this in the report by Opens and Unique Opens.
- Clicks - We track every time your email recipient clicks a link inside your email, as well as every time they click that link again and again. You will find this in the report Clicks and Unique Clicks.
- Bounces - We classify bounced emails (non-deliverable emails rejected for various reasons) in two main categories - soft bounce and hard bounce.
- Unsubscribes - We track every time someone unsubscribes from your mailing list or campaign.
For other questions about reports and specifics, please contact Support.
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